What is a happy life?
This is something everyone has thought about at least once in their life.
Abraham Maslow, who is one of the most influential psychologists of 20th century,
proposed that while each person may value happiness differently,
human needs can be represented in five steps.
Only once a step has been satisfied, person can move up to the next.
By completing each step in order, we are able to achieve happiness.
The first step in his theory is the physiological needs for living. In order to be happy,
one must have good health first.

LEOJULIEN believes it is time to return to the basics,
and to re-evaluate the forgotten materials that can be extracted from the nature.
We believe that truly valuable ingredients are natural and simple,
especially in the excessively consumerist society we now live in.
Our concept is to gain new ideas by studying the past.
Thus, we offer products made from natural ingredients with practical value,
that can be easily incorporated into the modern lifestyle.
Furthermore, we focus on obtaining only concentrated natural ingredients from reliable and independent routes.
The recent increase in awareness of health and self care is directly influencing the demand
for superfood and organic products.
The various health effects provided by these ingredients have been gaining positive attention from the beauty,
health, and even medical fields.
Therefore, we are proposing a 'true self-care' through products made from those
traditional plants, fruits, seeds, and other natural ingredients.